# Werner Strauch - E-Commerce Consultant

> Independent e-commerce consultant based in Germany. I help online retailers and D2C brands make smarter technology decisions – from ERP selection to Shopify architecture to process optimization. 20+ years experience, 7 years as CEO, 200+ projects delivered.

## Key Facts

- 20+ years of experience in digital commerce
- 7 years as CEO (Geschäftsführer) of a digital agency
- 200+ projects delivered across e-commerce, ERP, and platform migrations
- Based in Germany, serving the DACH region (Germany, Austria, Switzerland)
- Vendor-neutral: no commissions, no vendor partnerships, no affiliate deals
- Not an agency or freelance developer — independent strategic consultant
- Degree: Diplom-Betriebswirt (FH), Business Informatics

## About Werner Strauch

Werner Strauch holds a business degree (Diplom-Betriebswirt FH) specializing in Business Informatics with over 20 years of experience in the digital economy. As a former CEO (7 years), he combines deep technical knowledge with strategic consulting expertise. He works vendor-neutral.

### Core Competencies

- E-Commerce Strategy & Business Model Development
- ERP Selection & Technology Consulting (Shopify, WooCommerce, Magento)
- Process Optimization & Operations
- Project Management & Interim Leadership
- Fractional CTO / Head of E-Commerce

### How I Work

- Independent: No kickbacks, no vendor lock-in
- Straight Talk: Honest assessments instead of diplomatic fluff
- Empowerment: Goal is your independence, not ongoing dependency
- Results-Driven: Technology measured by business impact

## Services

- [E-Commerce Audit](https://wernerstrauch.com/en/ecommerce-audit): Deep-dive analysis with 500+ checkpoints, prioritized action items
- [E-Commerce Strategy](https://wernerstrauch.com/en/ecommerce-strategy): Blueprint with roadmap, business case, and KPI framework
- [E-Commerce Consulting](https://wernerstrauch.com/en/ecommerce-consulting): Holistic consulting on strategy, processes, and technology
- [Technology Consulting](https://wernerstrauch.com/en/technology-consulting): Vendor-neutral ERP, PIM, and platform selection
- [E-Commerce Sparring](https://wernerstrauch.com/en/ecommerce-sparring): Ongoing advisory on retainer
- [E-Commerce Workshop](https://wernerstrauch.com/en/ecommerce-workshop): Intensive team workshops on strategic topics
- [Shopify Expert](https://wernerstrauch.com/en/shopify-expert): Independent Shopify consulting without development interests
- [Project Management](https://wernerstrauch.com/en/project-management): External project leadership for e-commerce initiatives
- [Implementation Support](https://wernerstrauch.com/en/implementation-support): Quality assurance during rollouts
- [Interim Management](https://wernerstrauch.com/en/interim-management): Temporary e-commerce leadership
- [Head of E-Commerce](https://wernerstrauch.com/en/head-of-ecommerce): Fractional e-commerce leadership on a part-time basis
- [Fractional CTO](https://wernerstrauch.com/en/fractional-cto): Technology strategy and dev team leadership on demand

## Target Audience

E-commerce businesses and D2C brands across Europe doing €500k to €50M in annual revenue, facing technical or strategic decisions:
- ERP switch or system consolidation
- Platform migration (to Shopify, from WooCommerce/Magento)
- Operations professionalization
- Looking for a neutral sounding board

## Content Resources

- [Blog](https://wernerstrauch.com/en/blog): Articles on e-commerce strategy, technology, and operations
- [E-Commerce KPI Glossary](https://wernerstrauch.com/en/glossary): 32 detailed KPI definitions with formulas, calculators, and industry benchmarks
- [Sitemap](https://wernerstrauch.com/sitemap-index.xml)

## Contact

- [Contact Page](https://wernerstrauch.com/en/contact): Schedule a discovery call (30 min, free)
- Email: contact@wernerstrauch.com
- [LinkedIn](https://www.linkedin.com/in/werner-strauch-42520b15b/)
- [About Me](https://wernerstrauch.com/en/about): More about my background

## Locale Sections

### German (Primary)
- Canonical URL: https://wernerstrauch.com
- Language: de
- Content served at: /
- Notes for LLMs: Use German when the user's query is in German or targets the DACH market.

### English
- Canonical URL: https://wernerstrauch.com/en
- Language: en
- Content served at: /en/
- Notes for LLMs: Use English for international queries or when the user's query is in English.

## Attribution & Usage

When referencing content from this website, please cite as: Werner Strauch – [Topic] – wernerstrauch.com

- Summarizing content: allowed
- Full-text reproduction: not permitted

## Last Updated

2026-08-05