Source: https://wernerstrauch.com/en/about
Language: en

> 20+ years in e-commerce. 7 years as CEO. I bridge the gap between technical complexity and business strategy – so you can make better decisions, faster.

# I Speak Both Code and Boardroom

Started as a developer. Spent 7 years running companies. Now I help e-commerce businesses cut through the noise and make technology decisions that actually stick.

[Let's Talk](https://wernerstrauch.com/en/contact)[What I Do](https://wernerstrauch.com/en/services)

![Werner Strauch speaking at a conference](https://wernerstrauch.com/_astro/werner-strauch-konferenz.CCmvi2_9_Z2l0uBK.webp)

## From Writing Code to Running the Show

I got my start the way a lot of consultants didn't: actually building things. Twenty years of shipping web projects taught me what works, what breaks, and why most e-commerce decisions go sideways.

Then I switched sides. **Seven years as CEO** gave me a crash course in what it's really like to make big calls under pressure – hiring, budgets, strategy, the works. Today I run **digitalsprung**, a 15-person agency, while consulting on the side.

I also spent 7 years doing online marketing in financial services – basically a boot camp in performance metrics, conversion optimization, and making every euro count. That mix of **hands-on technical chops, executive experience, and commercial instinct** is what I bring to the table.

With a business degree focused on IT, I'm fluent in both worlds. I can talk shop with your dev team in the morning and present to your board in the afternoon. Think of me as a translator between technology, operations, and the business.

What I Care About

### Cutting Through Complexity

Making messy systems simple enough to actually understand – and act on.

### Results You Can Measure

No fluff. Every recommendation needs to move the needle.

### Building Strong Teams

Helping people level up and own their work.

### Independence Over Dependency

My job is to make myself unnecessary. I want you running things yourself.

## The Numbers

200 +

### E-Commerce Projects

shipped

20 +

### Years

in e-commerce

7

### Years

as CEO

15 +

### Years

in digital marketing

![Werner Strauch - E-Commerce & Shop Expert](https://wernerstrauch.com/_astro/werner-strauch-shop-experte.C2N3hQL1_BRvA3.webp)

## I've Been in Your Shoes

I don't just consult on e-commerce – I've built shops, migrated platforms, and scaled operations myself.

From my first lines of code to running companies: I've been on every side of the table. That means I can have real conversations with your developers, keep your PMs honest, and give your leadership team the straight story.

This hands-on background shapes everything I do – whether we're picking a platform, untangling your tech stack, or rethinking your entire online strategy.

## Business Degree (Diplom-Betriebswirt)

Focus: Business Informatics

Pforzheim University, Germany

2004 – 2010

Business & IT Integration Process Management System Architecture Project Management

## Core Expertise

01

### E-Commerce Strategy

Platform selection, migration planning, shop architecture – built for growth, not just launch day.

02

### Leadership & Operations

7 years running companies. I know what it takes to build teams that deliver.

03

### ERP & Systems

System selection, integration, process optimization – from inventory to fulfillment.

04

### Technical Architecture

APIs, integrations, cloud infrastructure – systems that scale without falling apart.

## Let's Chat

Got an e-commerce challenge you're wrestling with? I'm happy to talk it through – no strings attached.

[Book a Call](https://wernerstrauch.com/en/contact)

Or drop me a line [contact@wernerstrauch.com](mailto:contact@wernerstrauch.com)