Source: https://wernerstrauch.com/en Language: en > Independent e-commerce consultant helping brands make smarter technology decisions. Clear roadmaps, deep technical expertise, and results that actually matter. ![Werner Strauch - E-Commerce Consultant](https://wernerstrauch.com/_astro/ecommerce-berater-werner-strauch.CIoSw1NK_22sFNV.webp) # Your E-Commerce Consultant. Results that actually move the needle. I help e-commerce brands make smarter technology decisions – from ERP selection to Shopify architecture to streamlining operations. [Schedule a Call](https://wernerstrauch.com/en/contact)[All Services](https://wernerstrauch.com/en/services) ![Werner Strauch - E-Commerce Consultant](https://wernerstrauch.com/_astro/ecommerce-berater-werner-strauch.CIoSw1NK_22sFNV.webp) Trusted by leading brands ![LGI](https://wernerstrauch.com/_astro/logo-7.D1bJ02a4_Z1h7hbe.webp)![bugatti](https://wernerstrauch.com/_astro/logo-10.BLO9JTLK_Z8Ceng.svg)![entrada Matten](https://wernerstrauch.com/_astro/logo-1.CMr_EDSg_1vcJo.svg)![Kaldewei](https://wernerstrauch.com/_astro/logo-2.CF4a28Um_XB3D6.svg)![Naturtreu](https://wernerstrauch.com/_astro/logo-4.CcL2jhyN_2u6Blh.webp)![Naturtreu](https://wernerstrauch.com/_astro/logo-5.Dlkj7k5A_1QyHiB.webp)![bluhm systeme](https://wernerstrauch.com/_astro/logo-8.CvmkA2VS_Zha1To.svg)![xautomotive](https://wernerstrauch.com/_astro/logo-9.V5I9RiBy_16MAg.svg) ![LGI](https://wernerstrauch.com/_astro/logo-7.D1bJ02a4_Z1h7hbe.webp)![bugatti](https://wernerstrauch.com/_astro/logo-10.BLO9JTLK_Z8Ceng.svg)![entrada Matten](https://wernerstrauch.com/_astro/logo-1.CMr_EDSg_1vcJo.svg)![Kaldewei](https://wernerstrauch.com/_astro/logo-2.CF4a28Um_XB3D6.svg)![Naturtreu](https://wernerstrauch.com/_astro/logo-4.CcL2jhyN_2u6Blh.webp)![Naturtreu](https://wernerstrauch.com/_astro/logo-5.Dlkj7k5A_1QyHiB.webp)![bluhm systeme](https://wernerstrauch.com/_astro/logo-8.CvmkA2VS_Zha1To.svg)![xautomotive](https://wernerstrauch.com/_astro/logo-9.V5I9RiBy_16MAg.svg) ## Strategic E-Commerce Consulting for Sustainable Growth With a **business degree focused on information systems** and over **20 years of hands-on experience** building web projects, I get both sides: the technical challenges and what it takes for growing e-commerce businesses to succeed. Having spent **7 years as CEO** of a digital agency, I bring the business perspective that's essential for making sound e-commerce decisions. My services cover the full e-commerce lifecycle – from strategic analysis to technology consulting to implementation support. Whether it's ERP selection, Shopify migration, or process optimization – I'll guide you through with deep expertise and a no-nonsense approach. I'm only successful when you are. My Service Areas ### Analysis & Strategy E-commerce audit, strategy development and technology consulting – the foundation for informed decisions. [More about E-Commerce Audit](https://wernerstrauch.com/en/ecommerce-audit) ### Consulting & Sparring Strategic guidance, regular check-ins, and focused workshops to help you make confident decisions. [More about E-Commerce Consulting](https://wernerstrauch.com/en/ecommerce-consulting) ### Implementation & Leadership Project management, implementation support and interim management – from concept to working solution. [More about Project Management](https://wernerstrauch.com/en/project-management) > E-commerce isn't a technology problem – it's a decision problem. The right technology follows the right strategy, not the other way around. Werner Strauch — E-Commerce Consultant ## What I bring to the table 200 + ### E-Commerce Projects delivered 20 + ### Years in e-commerce 7 ### Years as CEO 15 + ### Years digital marketing ## Why most e-commerce businesses never reach their potential You know your online business could be doing better. A lot better. But between stretched teams, unresponsive agencies, and legacy systems, you're leaving money on the table every day – while competitors pull ahead. ### Systems that don't talk to each other Your shop, ERP, and fulfillment operate in silos. Every order means manual work, errors, and wasted time. You're firefighting instead of selling. ### Your team is stretched too thin Shopify, ERP, marketing – your team is expected to master it all. The result: jack of all trades, master of none. Gut feelings replace data-driven decisions. ### Agencies that move too slowly Your agency juggles dozens of clients and your business isn't the priority. Slow responses, missed deadlines, and lackluster results are the norm. ### Costly mistakes add up fast Bad system choices, botched migrations, broken processes – each one costs thousands. Factor in the opportunity cost of stunted growth, and the bill gets ugly. ### Costs up, margins down Operating expenses keep climbing, but efficiency stays flat. More and more budget goes to maintenance and band-aid fixes instead of actual growth. ### Hostage to your own tech stack You've lost visibility into your own infrastructure. Every small change requires outside help – and you pay through the nose for it. ## How can I help? ### Which service fits your needs? E-Commerce Audit E-Commerce Strategy ERP Selection & Evaluation Shopify Architecture & Migration Process Optimization Strategic Sparring - [01 ### E-Commerce Audit A thorough analysis of your shop, processes, and systems. You get a clear report with prioritized action items.](https://wernerstrauch.com/en/ecommerce-audit) - [02 ### E-Commerce Strategy Your blueprint for sustainable growth. A strategy document with roadmap, business case, and KPI framework.](https://wernerstrauch.com/en/ecommerce-strategy) - [03 ### ERP Selection & Evaluation Vendor-neutral guidance on choosing the right ERP. No commissions, no hidden agendas – just honest recommendations.](https://wernerstrauch.com/en/technology-consulting) - [04 ### Shopify Architecture & Migration Strategic planning and hands-on support for Shopify projects. Scalable architecture, clean data migration.](https://wernerstrauch.com/en/technology-consulting) - [05 ### Process Optimization Streamlining your operations – from order processing to fulfillment to customer service.](https://wernerstrauch.com/en/implementation-support) - [06 ### Strategic Sparring Regular, candid conversations about technical and strategic e-commerce challenges. Think of me as your fractional CTO.](https://wernerstrauch.com/en/ecommerce-sparring) ## My Principles What you can expect – and what you won't get. ### Straight talk, zero BS I tell it like it is – even when it's uncomfortable. No jargon, no hidden upsells. Instead of polished pitches, you get honest assessments. ### Empowerment over dependency My goal is to make myself unnecessary. I build systems you understand and can run yourself. Instead of vendor lock-in, you get knowledge transfer and documentation. ### Business impact first I don't think in features – I think in outcomes. Every technical decision is measured by its business value. Instead of over-engineered solutions, you get what actually works. ### No hidden agendas I'm not on anyone's payroll. My recommendations are based on your needs – not on commissions or kickbacks. Instead of a sales pitch, you get an objective evaluation. ## How we work together Structured, transparent, and collaborative. Schritt 01 ### Discovery Call We talk through your situation, goals, and challenges. I listen, ask the right questions, and figure out if I'm the right fit. 30-45 min Clarity on how I can help Schritt 01 ### Discovery Call We talk through your situation, goals, and challenges. I listen, ask the right questions, and figure out if I'm the right fit. 30-45 min Clarity on how I can help Schritt 02 ### Deep Dive Depending on the project, I dig into your shop, processes, systems, and KPIs. Everything is documented. 1-2 weeks Clear picture of where you stand Schritt 02 ### Deep Dive Depending on the project, I dig into your shop, processes, systems, and KPIs. Everything is documented. 1-2 weeks Clear picture of where you stand Schritt 03 ### Strategy & Recommendations You get a clear recommendation with options, priorities, and next steps. No 100-page slide decks – just actionable insights. Presentation + document Decision-ready Schritt 03 ### Strategy & Recommendations You get a clear recommendation with options, priorities, and next steps. No 100-page slide decks – just actionable insights. Presentation + document Decision-ready Schritt 04 ### Execution Support (optional) If needed, I stick around to guide implementation, coordinate vendors, or serve as an ongoing sounding board. As needed Clean execution Schritt 04 ### Execution Support (optional) If needed, I stick around to guide implementation, coordinate vendors, or serve as an ongoing sounding board. As needed Clean execution ## E-Commerce Consulting That Makes Sense Between technology hype and the chaos of day-to-day operations, growing e-commerce businesses need a clear head. Someone who asks the right questions – and actually understands the answers. As an **independent e-commerce consultant**, I help companies navigate the decisions that shape their growth: Which ERP system is actually the right fit? How do you migrate to Shopify without breaking everything? Where are the hidden bottlenecks in your operations? I'm completely vendor-neutral. I don't take commissions from software companies. My recommendations are based on what you need – not on what earns me a kickback. ### How I'm different from agencies Agencies run on volume. More projects, more billable hours, more revenue. My model is different: I work closely with a handful of clients at a time. Quality over quantity. My goal is to work myself out of a job – not to create dependency. That means: knowledge transfer, not black boxes. Documentation, not tribal knowledge. Systems your team can actually understand and manage on their own. ### Who I work with My clients are **e-commerce businesses and D2C brands across Europe**, typically doing between €500k and €50M in annual revenue. - Facing an [ERP change](https://wernerstrauch.com/en/technology-consulting) or system consolidation - Want to [migrate to Shopify](https://wernerstrauch.com/en/technology-consulting) from WooCommerce, Magento, or a legacy system - Need to professionalize their [operations](https://wernerstrauch.com/en/implementation-support) - Looking for a neutral [sounding board](https://wernerstrauch.com/en/ecommerce-sparring) for technical decisions ### My background 20+ years building web projects. 7 years running a digital agency as CEO. 200+ e-commerce projects under my belt – from scrappy startups to established mid-market players. ## Frequently Asked Questions Still have questions? [Reach out](https://wernerstrauch.com/en/contact) – no strings attached. 01 ### Who do you typically work with? E-commerce companies across Europe doing between €500k and €50M in annual revenue, facing technical or strategic decisions – whether that's an ERP switch, shop migration, or operational overhaul. 02 ### Are you an agency? No. I'm an independent consultant with no vendor ties. When implementation support is needed, I can tap into my network or bring in my agency digitalsprung – but only if it genuinely makes sense for you. 03 ### What does it cost to work with you? It depends on the scope. Audits are priced on a project basis; ongoing sparring is available as a monthly retainer. We'll figure out what fits during our first call, and you'll get a transparent proposal. 04 ### How soon can we get started? Usually within 1-2 weeks. If it's urgent, we'll make it work. 05 ### Do you work remotely? Yes, mostly remote. For workshops or intensive project phases, I'm happy to come on-site. ## Ready to get Unstuck? Let's spend 30 minutes figuring out where you are and what the smartest next step looks like. [Book a Call](https://wernerstrauch.com/en/contact) Prefer email? [contact@wernerstrauch.com](mailto:contact@wernerstrauch.com)