Werner Strauch - E-Commerce Consultant

Your E-Commerce Consultant.
Results that actually move the needle.

I help e-commerce brands make smarter technology decisions – from ERP selection to Shopify architecture to streamlining operations.

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Werner Strauch - E-Commerce Consultant

Trusted by leading brands

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Your Partner

Strategic E-Commerce Consulting for Sustainable Growth

With a business degree focused on information systems and over 20 years of hands-on experience building web projects, I get both sides: the technical challenges and what it takes for growing e-commerce businesses to succeed.

Having spent 7 years as CEO of a digital agency, I bring the business perspective that's essential for making sound e-commerce decisions. My services cover the full e-commerce lifecycle – from strategic analysis to technology consulting to implementation support.

Whether it's ERP selection, Shopify migration, or process optimization – I'll guide you through with deep expertise and a no-nonsense approach. I'm only successful when you are.

My Service Areas

Analysis & Strategy

E-commerce audit, strategy development and technology consulting – the foundation for informed decisions.

More about E-Commerce Audit

Consulting & Sparring

Strategic guidance, regular check-ins, and focused workshops to help you make confident decisions.

More about E-Commerce Consulting

Implementation & Leadership

Project management, implementation support and interim management – from concept to working solution.

More about Project Management

E-commerce isn't a technology problem – it's a decision problem. The right technology follows the right strategy, not the other way around.

Werner Strauch — E-Commerce Consultant
Track Record

What I bring to the table

200 +

E-Commerce Projects

delivered

20 +

Years

in e-commerce

7

Years

as CEO

15 +

Years

digital marketing

The Hard Truth

Why most e-commerce businesses never reach their potential

You know your online business could be doing better. A lot better. But between stretched teams, unresponsive agencies, and legacy systems, you're leaving money on the table every day – while competitors pull ahead.

Systems that don't talk to each other

Your shop, ERP, and fulfillment operate in silos. Every order means manual work, errors, and wasted time. You're firefighting instead of selling.

Your team is stretched too thin

Shopify, ERP, marketing – your team is expected to master it all. The result: jack of all trades, master of none. Gut feelings replace data-driven decisions.

Agencies that move too slowly

Your agency juggles dozens of clients and your business isn't the priority. Slow responses, missed deadlines, and lackluster results are the norm.

Costly mistakes add up fast

Bad system choices, botched migrations, broken processes – each one costs thousands. Factor in the opportunity cost of stunted growth, and the bill gets ugly.

Costs up, margins down

Operating expenses keep climbing, but efficiency stays flat. More and more budget goes to maintenance and band-aid fixes instead of actual growth.

Hostage to your own tech stack

You've lost visibility into your own infrastructure. Every small change requires outside help – and you pay through the nose for it.

Services

How can I help?

How I Work

My Principles

What you can expect – and what you won't get.

Straight talk, zero BS

I tell it like it is – even when it's uncomfortable. No jargon, no hidden upsells.

Instead of polished pitches, you get honest assessments.

Empowerment over dependency

My goal is to make myself unnecessary. I build systems you understand and can run yourself.

Instead of vendor lock-in, you get knowledge transfer and documentation.

Business impact first

I don't think in features – I think in outcomes. Every technical decision is measured by its business value.

Instead of over-engineered solutions, you get what actually works.

No hidden agendas

I'm not on anyone's payroll. My recommendations are based on your needs – not on commissions or kickbacks.

Instead of a sales pitch, you get an objective evaluation.

Working Together

How we work together

Structured, transparent, and collaborative.

Schritt 01

Discovery Call

We talk through your situation, goals, and challenges. I listen, ask the right questions, and figure out if I'm the right fit.

30-45 min Clarity on how I can help
Schritt 02

Deep Dive

Depending on the project, I dig into your shop, processes, systems, and KPIs. Everything is documented.

1-2 weeks Clear picture of where you stand
Schritt 03

Strategy & Recommendations

You get a clear recommendation with options, priorities, and next steps. No 100-page slide decks – just actionable insights.

Presentation + document Decision-ready
Schritt 04

Execution Support (optional)

If needed, I stick around to guide implementation, coordinate vendors, or serve as an ongoing sounding board.

As needed Clean execution
Expertise

E-Commerce Consulting That Makes Sense

Between technology hype and the chaos of day-to-day operations, growing e-commerce businesses need a clear head. Someone who asks the right questions – and actually understands the answers.

As an independent e-commerce consultant, I help companies navigate the decisions that shape their growth: Which ERP system is actually the right fit? How do you migrate to Shopify without breaking everything? Where are the hidden bottlenecks in your operations?

I'm completely vendor-neutral. I don't take commissions from software companies. My recommendations are based on what you need – not on what earns me a kickback.

How I'm different from agencies

Agencies run on volume. More projects, more billable hours, more revenue. My model is different: I work closely with a handful of clients at a time. Quality over quantity.

My goal is to work myself out of a job – not to create dependency.

That means: knowledge transfer, not black boxes. Documentation, not tribal knowledge. Systems your team can actually understand and manage on their own.

Who I work with

My clients are e-commerce businesses and D2C brands across Europe, typically doing between €500k and €50M in annual revenue.

My background

20+ years building web projects. 7 years running a digital agency as CEO. 200+ e-commerce projects under my belt – from scrappy startups to established mid-market players.

FAQs

Frequently Asked Questions

Still have questions? Reach out – no strings attached.

01

Who do you typically work with?

E-commerce companies across Europe doing between €500k and €50M in annual revenue, facing technical or strategic decisions – whether that's an ERP switch, shop migration, or operational overhaul.

02

Are you an agency?

No. I'm an independent consultant with no vendor ties. When implementation support is needed, I can tap into my network or bring in my agency digitalsprung – but only if it genuinely makes sense for you.

03

What does it cost to work with you?

It depends on the scope. Audits are priced on a project basis; ongoing sparring is available as a monthly retainer. We'll figure out what fits during our first call, and you'll get a transparent proposal.

04

How soon can we get started?

Usually within 1-2 weeks. If it's urgent, we'll make it work.

05

Do you work remotely?

Yes, mostly remote. For workshops or intensive project phases, I'm happy to come on-site.

Ready to get Unstuck?

Let's spend 30 minutes figuring out where you are and what the smartest next step looks like.

Book a Call
Prefer email? contact@wernerstrauch.com