Insights & Articles

Latest articles, tutorials and insights about E-Commerce, Shopify and digital marketing.

E-commerce returns — packages on conveyor belt, symbolizing returns management and return rate optimization

February 24, 2026 18 min

E-Commerce Return Rate: What Every Percentage Point Costs Your Profit

B2B Customer Journey — visualization of a complex decision-making process with multiple stakeholders, stages, and digital touchpoints

February 17, 2026 20 min

B2B Customer Journey: Why Your Buyers Have Already Decided Before They Call Your Sales Team

Miniature shopping cart with packages on a laptop keyboard — symbolizing cart abandonment in e-commerce

February 13, 2026 22 min

How to Reduce Cart Abandonment: The Complete Playbook for Online Stores

Back-in-Stock Dashboard showing revenue loss metrics and email sequence timeline

January 12, 2026 17 min

Back-in-Stock Alerts: Turn 'Sold Out' Into Loyal Customers

E-Commerce KPI Dashboard with key metrics like Revenue, Conversion Funnel, and Customer Lifetime Value

January 7, 2026 22 min

Essential E-Commerce KPIs: The Complete Metrics Guide for Your Online Store

AI in E-Commerce: Futuristic dashboard with AI visualization and holographic product displays

January 3, 2026 15 min

AI in E-Commerce 2026: How Artificial Intelligence Is Revolutionizing Online Retail