E-Commerce Strategy for Lasting Growth
A clear strategy is the foundation of every successful online business. Together, we build your roadmap - from audience analysis to measurable results.
Without Strategy vs. With Strategy
A solid e-commerce strategy is what separates reactive firefighting from proactive growth.
Without Strategy
- Resources spread across too many initiatives
- Decisions based on gut feeling instead of data
- Marketing spend disappears with no clear ROI
- Technology decisions without long-term vision
- Always reacting, never leading
With Strategy
- Clear priorities and focused resource allocation
- Data-driven decisions with measurable KPIs
- Smart budget allocation with trackable ROI
- Technology roadmap aligned with business goals
- Proactive growth with clear direction
What is an E-Commerce Strategy?
An e-commerce strategy is your master plan for digital sales - it defines how you hit your goals and stand out from the competition.
It goes far beyond marketing tactics. It covers everything from audience definition to business model to technology architecture. A strong strategy ties all the pieces together and answers one critical question: Why should customers buy from you instead of the competition?
The result? A strategy document with a concrete roadmap, business case, and KPI framework. Not a PowerPoint that gathers dust, but a working document that drives your decisions.
The Six Pillars of Your E-Commerce Strategy
A winning strategy covers all the key dimensions - from market positioning to data-driven decision-making.
Business Model & Positioning
What's your value proposition? How do you stand out? We sharpen your business model and define a clear market position.
- Value Proposition Design
- Competitive Analysis
- Differentiation Strategy
- Price Positioning
Channel Strategy
Your own store, marketplaces, social commerce - which channels fit your business? We build an integrated channel strategy.
- Omnichannel vs. Multichannel
- Marketplace Strategy
- D2C Concept
Technology & Architecture
E-commerce platform, ERP, PIM, CRM - the right tech stack is the backbone of your business. We build for the future.
- System Landscape
- Composable Commerce
- API-First Architecture
Growth & Scaling
How do you reach the next level? From organic growth to international expansion - we find your biggest growth levers.
- Growth Levers
- Internationalization
- Scaling Plan
Customer Retention
Acquiring new customers is expensive. Keeping them is profitable. We build strategies for lasting customer relationships.
- Customer Lifetime Value
- Loyalty Programs
- CRM Strategy
Data & KPIs
You can't improve what you don't measure. We define the right KPIs and lay the groundwork for data-driven decisions.
- KPI Framework
- Reporting Structure
- Data-Driven Decision Making
- Attribution & Tracking
Strategy isn't about planning everything. It's about knowing what you're doing - and what you're not.
How Your E-Commerce Strategy Is Created
Four phases from analysis to actionable roadmap - structured, transparent, and hands-on.
Analysis & Discovery
We dig into your business, market, and competitors. Data, interviews, and benchmarks build the foundation for strategic decisions.
Analysis & Discovery
We dig into your business, market, and competitors. Data, interviews, and benchmarks build the foundation for strategic decisions.
Strategy Development
Building on the analysis, we craft your strategy together. Positioning, channel strategy, technology roadmap - all working in sync.
Strategy Development
Building on the analysis, we craft your strategy together. Positioning, channel strategy, technology roadmap - all working in sync.
Business Case & Roadmap
Every strategy needs a business case. We run the numbers on different scenarios and create a prioritized roadmap with clear milestones.
Business Case & Roadmap
Every strategy needs a business case. We run the numbers on different scenarios and create a prioritized roadmap with clear milestones.
Strategy Document
You get a comprehensive strategy document covering analysis, strategy, business case, roadmap, and KPI framework - ready to execute.
Strategy Document
You get a comprehensive strategy document covering analysis, strategy, business case, roadmap, and KPI framework - ready to execute.
Strategy Development by the Numbers
Weeks
Project duration depending on scope
Investment
for focused strategy projects
Years
in digital commerce
E-Commerce Strategy 2025 – What Matters Now
The Key Trends Shaping Your Strategy
The e-commerce landscape is evolving fast. A future-proof strategy needs to account for current trends - without chasing every shiny object. Here's what should be on your radar:
Artificial Intelligence (AI): From personalized product recommendations to smart search to automated customer service - AI is becoming table stakes. The strategic question isn't whether to use AI, but how to use it effectively.
Direct-to-Consumer (D2C): More brands are going direct. D2C means higher margins, direct customer feedback, and full control over the customer experience - but it also demands new capabilities.
Omnichannel and Composable Commerce
Omnichannel Integration: Customers expect seamless experiences across every channel. The hard line between online and offline is blurring. Strategies that treat channels as silos miss the mark.
Composable Commerce: Monolithic systems are giving way to modular architectures. Best-of-breed approaches offer more flexibility - but also require more integration work. Technology strategy is getting more complex.
Social Commerce: TikTok Shop, Instagram Shopping, live shopping - social platforms are becoming sales channels. For some audiences, this is already the main touchpoint.
Strategy Over Hype-Chasing
With all these trends, one thing holds true: A good strategy doesn't mean doing everything. It means making deliberate choices about what fits your business - and what doesn't. Not every trend matters for every company.
A solid e-commerce strategy helps you set the right priorities and put your resources where they'll have the biggest impact. Together, we figure out which trends actually matter for you.
Strategy Grounded in Analysis
A solid strategy starts with solid data. If you haven't done an assessment yet, an E-Commerce Audit can provide the foundation for strategic decisions.
For detailed planning of your technology landscape, check out Technology Consulting - from system selection to architecture planning.
01 Who needs strategy consulting?
E-commerce strategy is ideal for online retailers and D2C brands at a crossroads: pivoting, scaling, expanding internationally, or making major technology investments. It's also for you if your e-commerce 'kind of works' but you're missing a clear direction.
02 How is your strategy consulting different from agencies?
I don't sell implementation. My recommendations are free from software partnerships or agency agendas. I sit on your side of the table and help you find the right partners - but I'm not trying to sell you anything beyond the strategy itself.
03 How long does strategy development take?
Anywhere from 2 to 6 weeks, depending on scope. A focused project (like channel strategy) takes about 2-3 weeks. A comprehensive e-commerce strategy with business case and detailed roadmap runs 4-6 weeks. We'll nail down the right scope in our initial call.
04 What does an e-commerce strategy cost?
Focused strategy projects start at EUR 3,500. Comprehensive strategy work with business case, roadmap, and KPI framework typically runs EUR 8,000 to EUR 15,000, depending on complexity and scope. I'll give you a ballpark estimate on our initial call.
05 What do I get at the end?
A comprehensive strategy document covering: Executive Summary, market and competitive analysis, strategic positioning, channel strategy, technology roadmap, business case with financial model, prioritized action plan, and KPI framework. Not a PowerPoint graveyard - a working document you'll actually use.
06 Do you support implementation too?
Yes, if you want. Some clients take the strategy and run with it themselves. Others want ongoing support during implementation - as a sparring partner, implementation advisor, or in an interim role. Either approach works.
07 How does the initial call work?
The initial call is free and takes about 30 minutes. We talk through your current situation, goals, and challenges. I share my initial take, and we figure out if working together makes sense. No strings attached, no hidden costs.
08 Can you help with technology selection?
Absolutely. Technology strategy is a key piece of the overall puzzle. Whether it's your e-commerce platform, ERP, PIM, or marketing automation - I help you design the right architecture and can guide you through the selection process if needed.
Ready for Strategic Clarity?
Let's spend 30 minutes finding your biggest growth levers. No commitment, no cost.