Your Head of E-Commerce – Flexible & Ongoing
Senior e-commerce leadership on a part-time basis. Committed. Adaptable. With real ownership – and access to my network of specialists when you need it.
E-Commerce Needs Leadership
Many companies have an online store – but no one truly owns it. The result? Untapped potential and missed opportunities.
What We See
- No dedicated e-commerce leader on the team
- Full-time executive hire is out of budget
- E-commerce runs on autopilot as a side project
- Growth potential left on the table
- Agencies operating without strategic direction
With a Fractional Head of E-Commerce
- Senior e-commerce leadership on demand
- Predictable monthly investment
- Clear ownership and accountability
- Systematic, sustainable growth
- Agencies aligned and strategically managed
What I Own as Your Head of E-Commerce
I take strategic and operational responsibility for your e-commerce business – everything that comes with it.
Strategy & Roadmap
I develop and maintain your e-commerce strategy, prioritize initiatives, and make sure everyone's rowing in the same direction.
- Set quarterly objectives
- Prioritize the roadmap
- Competitive analysis
- Market intelligence
KPI Tracking & Reporting
I monitor the metrics that matter and deliver regular reports – with clear, actionable recommendations.
- Dashboard setup
- Monthly reporting
- Trend analysis
Vendor Management
I manage your agencies and service providers, ensure quality, and keep costs under control.
- Agency oversight
- Contract negotiation
- Quality assurance
Team Leadership
If you have an internal team, I lead it – setting goals, providing feedback, and developing your people.
- Goal setting
- Performance reviews
- Hiring support
Technology Decisions
Platform, tools, integrations – I make informed decisions and see them through implementation.
- Tool evaluation
- System architecture
- Build vs. buy
- Vendor selection
Network on Demand
When needed, I bring in my network of vetted specialists – from SEO to performance marketing to development.
- Pre-vetted partners
- Fast availability
- Coordination included
What Does Fractional Mean?
A fractional executive is a senior leader who works with multiple companies at once – each on a part-time basis, but with full commitment.
Unlike an interim manager who bridges a gap until you find a replacement, I serve as your ongoing, external Head of E-Commerce. I'm not looking for my successor – I am the solution.
The fractional model is well established in the US, where Fractional CFOs, CMOs, and COOs are standard for mid-market companies and scale-ups. The advantage is clear: you get access to senior expertise that would cost $150-250K annually as a full-time hire – at a fraction of that investment.
- Flexible Commitment. 8-20 hours per week, based on your needs. Remote-first with regular on-site visits.
- Ongoing Partnership. No project end date. I'm here as long as you need me.
- Monthly Retainer. Predictable costs instead of day-rate surprises. Transparent terms.
Fractional Head of E-Commerce by the Numbers
Hours/Week
flexible based on needs
Monthly Retainer
predictable investment
Years Experience
in e-commerce & digital
Duration
ongoing partnership
Fractional vs. Interim vs. Consultant
Three models, three different use cases. Here's how they stack up:
- Fractional Head of E-Commerce. Ongoing external e-commerce leader on a part-time basis (8-20h/week). Open-ended engagement, monthly retainer.
- Interim Manager. Bridges a vacancy or manages a crisis. Fixed term (3-12 months), often full-time, daily rate.
- Consultant / Advisor. Analyzes, recommends, advises – but without operational accountability. Project-based or hourly.
When Fractional? When you need ongoing e-commerce leadership but don't want to fill a full-time position. Ideal for SMBs and scale-ups.
When Interim? When a leadership role is suddenly vacant or you're managing a crisis. I also offer Interim Management.
When Consulting? When you need targeted expertise but will handle execution yourself. See E-Commerce Consulting or Sparring.
How We Get Started
From first conversation to ongoing partnership – transparent and structured.
Discovery Call & Fit Check
We get to know each other, discuss your situation, and determine if the fractional model is right for you.
Discovery Call & Fit Check
We get to know each other, discuss your situation, and determine if the fractional model is right for you.
Deep Dive & Onboarding
I immerse myself in your e-commerce business – store, metrics, processes, team, vendors. Timeline: 2-4 weeks.
Deep Dive & Onboarding
I immerse myself in your e-commerce business – store, metrics, processes, team, vendors. Timeline: 2-4 weeks.
Ongoing Partnership
I take ownership. Weekly check-ins, monthly reviews, clear communication throughout.
Ongoing Partnership
I take ownership. Weekly check-ins, monthly reviews, clear communication throughout.
Regular Reviews
Every quarter we assess: Is the commitment level right? Do we need more or less? Fully adjustable.
Regular Reviews
Every quarter we assess: Is the commitment level right? Do we need more or less? Fully adjustable.
A Head of E-Commerce doesn't have to be on your payroll to genuinely care about your business. I treat every company I work with as if it were my own.
What Is a Fractional Head of E-Commerce?
The Concept Explained
A Fractional Head of E-Commerce is an experienced e-commerce leader who works for your company on a part-time basis. Unlike a full-time employee, they divide their time across multiple companies – hence the term "fractional."
This model is well established in the United States, where Fractional CFOs, CMOs, and COOs are standard practice for mid-market companies and scale-ups. The benefit is straightforward: you gain access to senior expertise that would cost $150,000 to $250,000 annually as a full-time position – at a fraction of that cost.
Who Is This Model For?
SMBs with an online store: You have a store, but no dedicated e-commerce leader. It runs on the side, potential goes unrealized. A Fractional Head of E-Commerce brings focus and structure.
Mid-market companies ($2-10M revenue): You need e-commerce leadership, but a full-time hire doesn't pencil out or you can't find the right person. The fractional approach gives you senior expertise without the financial risk.
D2C brands and scale-ups: You're growing fast and need experienced leadership, but don't want long-term commitments. A Fractional Head of E-Commerce scales with you.
How Is This Different from an Agency?
An agency delivers services: campaigns, designs, development. But they don't own your e-commerce business as a whole. They execute what you brief them on.
As your Fractional Head of E-Commerce, I'm part of your leadership team. I think strategically, prioritize, make decisions, and own outcomes. I manage your agencies when needed – but from your company's perspective, not as an outside vendor.
01 How many hours per week do you work for me?
That depends on your needs. Typically 8-20 hours per week. We define the right commitment level together – and adjust it quarterly as needed.
02 What does a Fractional Head of E-Commerce cost?
The monthly retainer starts at €5,000 and scales with the agreed time commitment. Compared to a full-time position (€80-150K salary plus benefits), it's a predictable investment with clear ROI.
03 How does communication work?
I'm directly reachable via Slack or Teams. Plus weekly status calls and monthly reviews. You have a direct line to me – no ticketing systems or account managers in between.
04 Do you work with my competitors?
No. I strictly maintain category exclusivity within a niche. When I work with you, I won't take on a direct competitor.
05 What's the difference from interim management?
Interim management bridges a vacancy – with the goal of finding a permanent replacement. As your Fractional Head of E-Commerce, I'm your ongoing external e-commerce leader. There's no end date, no successor search.
06 Can you get hands-on when needed?
Absolutely. I'm not just a strategist. When needed, I roll up my sleeves – whether it's campaign setup, store configuration, or vendor negotiations. Hands-on is part of the job.
07 What do you mean by 'your network'?
Over the years, I've built a network of vetted specialists: SEO experts, performance marketers, developers, UX designers. When needed, I bring them in – coordinated and quality-assured by me.
08 How quickly can we get started?
After the discovery call and proposal phase, onboarding takes 2-4 weeks. During that time, I dive deep into your business. Then I take over ongoing responsibility.
E-Commerce Leadership – Flexible & Ongoing?
Let's have a quick conversation to see if the fractional model is right for your situation. No commitment, completely confidential.